The Web today isn't just different from what it was in the 90s. In many ways, it is the exact opposite of what it used to be. If I were to make a condensed list of the things that got flipped around, here is how it would look:
Simplicity ⮕ Complexity
Curiocity ⮕ Manipulation
Anonymity ⮕ Tracking
Experimentation ⮕ Conformity
Growth ⮕ Zero-Sum Gaming
Decentralization ⮕ Centralization