Technopoly Report feed

Missing Discoverability

There are endless initiatives to recreate the Web in all it's 90s glory. Smolweb, Indie Web, Project Gemini, etc. Unfortunately, people promoting or running these initiatives seem utterly clueless about why publishing web pages does not "work" anymore. They are solving a problem that they do not really understand or understand incorrectly. Such people often talk about various (mostly technical) aspects of online publishing. Meanwhile, the most significant problem of running an old-school website today has to do with getting anyone to see it. In the 90s and early 00s personal websites were part of a complex, subtle and dynamic ecosystem. That ecosystem included things like search engines, web directories, mailing lists, news groups and web rings. It also heavily relied on certain behaviors of users. Those behaviors were shaped by the idiosyncrasies of the technology at the time. Someone who sits down at a desk and uses a dial-up modem to connect to the Internet for one hour will browse the web differently from a smartphone user. Websites that were the attraction points for "web surfing" are not the same website that will be attractive to people doomscrolling through their social media feeds. Sharing a link via email is not the same as sharing it on Twitter. Etc. All of this should be blatantly obvious to anyone who works with web technologies. Again, the core problem of creating a better version of the Web is connecting writers to readers. It has never been reified in any specific web protocol. This essential capability is what had been captured and subverted by social media companies. This is also what search engine used to do very well, but not deliberately fail to do. Delivery protocols and markup languages have very little to do with solving this.